Cornerstones, which tells the story of Koçtaş's quarter century, both tells the story of the brand's transformation from a "wholesale company" to a "home improvement brand" and aims to make a small contribution to the gap in our country in the field of corporate monograph studies.*
If you ask today's generation, university students, singles, newlyweds, YouTube phenomenon, they will describe Koçtaş with its orange color and its logo with a triangular roof that resembles a nest. However, Koçtaş's black/white years dating back to the mid-20th century are at least as inspiring and exciting as today's Koçtaş brand.
The product of 9 months of work, Cornerstones is a corporate monograph that takes this story from the very beginning and brings it to the present day. In other words, it is a summary of changing lifestyles and Turkey's modernization adventure.
Koçtaş, whose beginnings date back to Vehbi Koç, was revived with the help of Mustafa V. Koç, turned into a DIY store chain in partnership with B&Q, and spread to neighborhoods with Koçtaş Fixes, is today a home beautification company with its digital infrastructure, smart applications, 215 stores and thousands of employees. The leader of the sector and multi-channel retailing in Turkey. Cornerstones is both a thank you to everyone who contributed to this success and a contribution to the corporate monographs that are lacking in our country.
In Cornerstones, published with a cover design by Davut Yücel and page editing by Engin Kuru, you become a partner in the adventure of one of Turkey's most loved brands, accompanied by witnesses and colorful anecdotes.
* The Cornerstones book is not available for sale. You can request a copy by contacting us.
