OUR HERO: KOÇZADE VEHBİ EFENDİ

OUR HERO: KOÇZADE VEHBİ EFENDİ

KOÇ HOLDİNG

There was nothing ordinary about the life of Vehbi Koç... That’s why we needed something unique when we told his story.

Everyone knows Vehbi Koç. But what about his life story? What was it like when he was alive? How did his principles and extraordinary vision come to be? It’s easy to get bogged down in the details when you’re trying to explain the cultural heritage of Koç, one of Turkey's oldest foundations. That’s why we departed from the norm to create a truly unique portrait.

We originally produced the Vehbi Koç Biography for the Koç Holding Senior Executive Meeting, but given the interest in the film, we released it. Narrated by Okan Bayülgen, the 9-minute film has become one of the best-known illustrators of the Koç story. It covers Vehbi Koç’s life, as well as the story, philosophy and approach of the whole Koç Group.

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