TO ALL THE PRODUCT MANAGERS OF THE WORLD, WITH LOVE...

TO ALL THE PRODUCT MANAGERS OF THE WORLD, WITH LOVE...

SEBASTİYAN

The launch event for Mynet’s new Sebastiyan brand introduced its “non-corporate” corporate communication style.

At the end of the day, every company is in conversation with a customer. So instead of the marketing language so often used with corporate customers, why not use the tone of B2C instead? Let's focus on the specific position and lifestyle, and make the identity of the Sebastiyan brand be felt.

The idea was to talk directly to strategic planning directors, alongside media and brand managers, to really drill down into how they work and live.

This ad series was brought to life with the drawings of Jülide Lokman, and it gave advertisers an idea of the brand's (and site's) personality, while also announcing its successful launch results.

We introduced Sebastiyan to the professional world.

TO ALL THE PRODUCT MANAGERS OF THE WORLD, WITH LOVE...
Directors of Strategic Planning create insight from the insights you reveal...
TO ALL THE PRODUCT MANAGERS OF THE WORLD, WITH LOVE...
Who knows what's cool better than the Media Planning Director?
TO ALL THE PRODUCT MANAGERS OF THE WORLD, WITH LOVE...
We like all the Brand Managers that mix and then fix.

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