Türk Traktör is celebrating its 60th year. We took on everything, from the logo and film, to organizing the event. If only we could control the weather...
Türk Traktör, pride of the Koç Group, wanted to celebrate its 60th year with an unforgettable evening. Marking a first for the company, this evening would host all of Türk Traktör's business partners, which meant over 500 guests.
The event was held at the Four Seasons Bosphorus, with special guests Pink Martini taking to the stage. We had to contend with a little summer rain before the event, but the organization proved to be a real success of an evening.
During our four months of preparation, we designed a logo especially for this 60th anniversary and produced a video telling the story of Türk Traktör, which was displayed on a huge LED screen. Narrated by Haluk Bilginer, the film took us on a journey through Türk Traktör’s 60 years, and painted a portrait of its success and position as a leader in the industry.