FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD

FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD

EMLAK DEVRİ

We teamed up with two entrepreneurs still in their 20s to transform the real estate sector!

When you think of real estate, the first thing you think of is “challenges” in finding the right realty. Competition is fierce, there are no standard practices, prices can vary wildly... On top of that, when looking for new properties, you constantly come across old ads, because they’re simply not updated.

This is where two young, entrepreneurial brothers Sinan and Ömer İşçimenler stepped in. They came armed with new technology they developed themselves, and a new real estate search system build on efficiency. This is where the branding process of the Emlak Devri start-up project began.

Emlak Devri puts real estate consultants at the heart of this new business model. In fact, the real estate agent makes price offers on this new system, not the property owner. At the same time, real estate companies need to be in communication with consumers. We devised a social media launch to promote this new approach. To translate this vision, we focused on the relationship people develop with their homes and the “home culture” which this connection creates.

The traditional focus on buildings and construction in the real estate sector certainly didn’t fit the innovative solutions which Emlak Devri were offering. That’s why we developed a language unique to Emlak Devri to describe the details of city living, point out where people go wrong in looking for real estate, and answer common questions from real estate professionals.

FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
Boş verin emlak sektörünün ciddi kurumsallığını... Lansman kampanyasının gündemden beslenen Twitter ayağı Emlak Devri’nin mizahi tonuyla renklendi.
FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
"What kind of a place did you have in mind?" / "Our realtors make the first move!"
FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
Where do you look for your dream home? Emlak Devri launch posts introduced the brand to more than one million people on social media.
FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
How much tax do you pay for your real estate?
FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
Never for sale!
FROM SILICON VALLEY, TO SILICON NEIGHBORHOOD
The basic criteria in marketing for start-ups is, of course, reaching as many people possible for the lowest cost. With its presence felt on every platform, Emlak Devri made a quick start with the results of its campaign.

SEPTEMBER 2013

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