A new recipe from Antrikot: The “oops” points and “pro” tips of social media marketing. Download it as a PDF (free of charge) and enjoy it for dessert at dinner.
As research shows, we all tend to trust other consumers’ opinions and experiences with a product more than we trust brand promises. That’s why we need to know what others have experienced with the products we’re interested in. Thanks to social media, we can now not only go shopping, but also exchange ideas.
For brands looking to benefit from social marketing, the key task is to provide consumers with a space where they can interact with other consumers—and to create various opportunities to keep this interaction alive. Sometimes it just takes a video, a photo, a clever quote, or an app to encourage consumers to talk about your brand or product, leave comments, or share content. According to Forbes, 81% of consumers make purchases influenced by their friends’ social media posts. And let’s not forget social media’s contribution to brand loyalty!
Of course, like any job, this one comes with its own challenges and pro tips. Antrikot serves up the fine details of social media marketing—seasoned with a tone that’s perfectly suited to the platform!
