We not only gave Turkey’s first “second screen” app an identity, but also developed its content strategy. And we didn’t stop there—we even created some of the content ourselves.
Television hasn't changed much, but the way we watch it is completely different. Now one eye is on the screen, the other on our phone. We watch the program, follow the comments on social media, and text all at once. Sometimes, we can’t help but jump into the conversations ourselves. We look up info about our favorite stars and access exclusive content that never airs on TV. In short, we’re now addicted not just to the TV screen, but to the “second screen” too.
So, naturally, there’s a need for an app that makes all of this easier—something that provides extra info about the show we’re watching, answers our burning questions, lets us chat in real time, and ideally even allows us to buy the costume an actor is wearing with just one click. A kind of assistant we never put down as we jump from channel to channel.
Turkey’s first second screen mobile application was born from exactly this perspective. We handled both the communication and corporate identity design for the app, which we named Fink—without overthinking it. The brand identity, brought to life by designer Ela Kutay using the energizing power of yellow, features an emblem inspired by the idea of a screen constantly jumping from one place to another.
After naming Fink and designing its identity, we developed its content strategy and began collaborating with independent content creators. Meanwhile, as a team, we also produced exclusive content, quizzes, and memes for Magnificent Century, the TV phenomenon of the time.
Fink became an app that not only enhanced the viewing experience for the audience, but also sparked our creativity. We had a blast designing it—who knows how much fun the viewers will have? Maybe, just maybe, we’ll have played a part in rewriting the history of digital broadcasting.
