Koleksiyon Furniture carries its minimalist design philosophy into its approach to environmental issues as well. After all, when it comes to the environment, true skill lies not in doing “a lot,” but in minimizing harm as much as possible.
Koleksiyon Furniture, a manufacturer that operates at world standards, also adheres to global benchmarks when it comes to environmental responsibility. As one of the first brands in Turkey to shift toward environmentally conscious production, Koleksiyon takes an unconventional approach: Instead of talking too much or over-explaining, it speaks less—but meaningfully and credibly.
The press ad we prepared for Koleksiyon aims to convey the essence of this approach. In an environment where everyone has a lot to say about the environment, it emphasizes the importance of speaking through actions rather than words. In general, the principle regarding environmental messaging should be to speak less, but with a measured and credible message. And that’s exactly what Koleksiyon does. By highlighting not what the brand does, but rather what it doesn’t do, we show how deeply it understands its true environmental responsibilities.
The campaign we designed for Koleksiyon, a company that works to minimize environmental harm at every stage of production, breaks the mold with its unique tone. Sometimes, a single ad can be more impactful than dozens of messages.
