Environmental awareness isn’t about talking or working hard. True sustainability is simply “doing less”.
As a brand that manufacturers world-class products, Koleksiyon Mobilya is particularly sensitive to meeting environmental standards. There weren't many examples of this kind of awareness in Turkey, so it was our job to explain how it was put into practice.
The promotional material we produced for Koleksiyon was an ideal opportunity to give a measured and believable message about the environment, where everyone has a role to play. We didn't emphasize what Koleksiyon does to protect the environment, rather we highlighted what the company doesn't do reflect its environmental awareness. By focusing on what Koleksiyon does to reduce its environmental impact to a minimum in the campaign, we brought a new way of seeing things to the discussion.
“We do less for the environment!”
Rather than talking about the environment, expressing a real sense of responsibility is more impactful.
