We created a brand-new content platform called Highlights to strengthen Setur Marinas' connection with sea enthusiasts and to support the growth and spread of maritime culture in our country.
The value of original content in brand communication is growing every day. Delivering compelling content tailored to customer interests has become a key point of differentiation—especially when that content is both original and delivered on digital platforms.
Highlights is the content platform we created for Setur Marinas, a pioneer in advancing the art of marining in Turkey. It embodies exactly these qualities. More than just a communication tool, Highlights is a meaningful step toward nurturing and spreading maritime culture in our country.
At the heart of Highlights lies our deep, genuine passion for the sea. The platform features original content across every format and theme imaginable—covering everything from news and trends to maritime history, art, design, gastronomy, sustainability, and practical seafaring tips. Each issue includes a major interview, along with exclusive articles from renowned sea lovers like Mehmet Aslantuğ, Fatih Portakal, Fatih Aksu, and Başak Mireli.
Another key focus for Setur Marinas is strengthening its identity as an employer brand by giving more voice to its employees and drawing on their ideas and contributions. That’s why, during the content creation process, we involved our marina teams—turning them into Highlights Reporters. One standout example is Görkem Baygın, a front office representative at Ayvalık Marina, who has taken on the dual role of content writer and coordinator for Highlights.
Launched in June 2022, Highlights is published quarterly and also available in English. You can explore it for free by downloading the Setur Marinas mobile app. As for our bigger dream? To evolve Highlights into a full-scale web platform—offering fresh, engaging maritime content every day, in multiple languages, and reaching sea lovers around the world.
