We created a brand new content platform to strengthen Setur Marinas' bond with sea enthusiasts and to contribute to the development and dissemination of maritime culture in our country. We named it Highlights.
The value of original content in brand communication is increasing day by day. Being able to offer customers striking content that suits their interests is an important area of differentiation in communication. As long as the content is original and the medium is digital.
Highlights, the content platform we created for Setur Marinas, which pioneers the development of marinating in Turkey, is an initiative with exactly these features. At the same time, it is an important step taken for the development and spread of maritime culture in our country.
At the heart of "Highlights" is our unique passion for the sea. It contains original content in every format and under every title you can think of regarding the sea, from news to trends, from history to art, from design to cuisine, from sustainability to maritime tips. In addition to an important interview every month, Highlights also includes special content written by important names known for their love of the sea, such as Mehmet Aslantuğ, Fatih Portakal, Fatih Aksu and Başak Mireli.
Another priority for Setur Marinas is to provide more space for its employees as an employer brand and to benefit more from their ideas and contributions. For this reason, while preparing the content of Highlights, we wanted to get contributions from our friends working in marinas, and we turned them into "Highlights reporters" by joining us. Ayvalık marina front office representative Görkem Baygın also took on an important role at Highlights as a coordinator as well as content writer.
You can follow the contents of Highlights, whose first issue was published in June 2022 and also has an English edition, for free by downloading Setur Marinas' smartphone application. As for our real dream... To turn Highlights, which is currently published quarterly, into a web platform as soon as possible and to offer delicious content to the whole world every day in different languages.
