The story of Setur Marinas, which started in Çeşme in 1978, continues today as one of the few chain brands in the Mediterranean basin with 10 marinas. Our film, which explains the philosophy and promise of the brand, focuses on "the magic of discovery and the personality of the experience".
If you are going to shoot an image film for Turkey's largest chain marina, first of all, you need to take the risk of a long journey. You should also add a Midilli bracket to this route, which starts at Kalamış & Fenerbahçe marina in Istanbul, passes through Yalova and Ayvalık and goes down to the South via Çeşme. Then you should head towards the Mediterranean, take a break in Kuşadası, Marmaris and Kaş, then go to Antalya via Finike and end your journey. That's exactly what we did, and at the end of 24 days of shooting, we spent the same amount of time in the studio and completed the brand's first image film.
Of course, we first worked intensively on strategy for the film we prepared in English. We looked for a way to deepen and enrich the "Sail to new horizons" theme, which the brand has long adopted, with side themes. From this perspective, we put the taste of adventure, the power of experience and, most of all, the magic of discovery at the center of the scenario.
One of the most important features of the film was to bring together the shots we shot in 10 different marinas in a way that gave the impression that we were in a single marina. For this, we planned camera angles and movements in advance according to the shooting points. When the images we had met with Özgür Buldum's perfect notes, we reached our goal.
The image film of Setur Marinas has become more than a professional project for us, it has turned into a unique adventure and a personal experience that leaves a mark. We believe that you, too, will be a part of this experience while watching the movie. Wasn't that our main goal at the very beginning?
