Cornerstones tells the story of Koçtaş’s quarter-century journey. It chronicles the brand’s transformation from a wholesale company to a home improvement brand, while also aiming to make a modest contribution to the relatively underexplored field of corporate monographs in Turkey.
Ask today’s generation—university students, singles, newlyweds, or YouTube influencers—and they’ll describe Koçtaş by its signature orange color and the triangular-roofed logo that evokes the feeling of home. Yet, Koçtaş’s black-and-white years, stretching back to the mid-20th century, are equally inspiring and full of excitement.
The result of nine months of work, Cornerstones is a corporate monograph that traces this journey from the very beginning to the present day. In doing so, it offers a reflection of shifting lifestyles and Turkey’s broader modernization story.
Koçtaş, whose roots go back to Vehbi Koç, was revitalized by Mustafa V. Koç, transformed into a DIY retail chain through its partnership with B&Q, and later expanded into neighborhoods with Koçtaş Fix stores. Today, it is a home improvement pioneer, powered by its digital infrastructure, smart applications, 215 stores, and thousands of employees. As the leader in Turkey’s home improvement sector and a key player in multi-channel retail, Koçtaş's story is one of continuous innovation and resilience. Cornerstones serves both as a tribute to everyone who played a role in this success and as a valuable addition to Turkey’s limited body of corporate monographs.
With cover design by Davut Yücel and layout editing by Engin Kuru, Cornerstones invites readers to become part of the story of one of Turkey’s most beloved brands—told through personal accounts and vibrant anecdotes.
Note: Cornerstones is not available for sale. To request a copy, please contact us directly.
