Every truck driver dreams of a Mercedes-Benz truck, and every director dreams of making a road movie. We decided to turn the extraordinary stories of Mercedes-Benz drivers into a film and put Çağan Irmak in the director's seat.
For 50 years, when people in Turkey think of trucks, Mercedes-Benz trucks come to mind. The best way to tell and remind people of this incredible legacy is by sharing the amazing stories that have taken place on the roads over the years.
The main characters of these stories are the truck drivers themselves, and the director is one of Turkey’s most distinguished filmmakers, Çağan Irmak. The lead role? Mercedes-Benz trucks. The scripts of this 3-film campaign, which showcases our ambition in branded content, were written by Kayhan Yavuz. A man longing for his children while far from home, a young man who falls for a girl he helped move, and a journalist investigating the secret to the success of a self-made fleet owner.
Çağan Irmak, a beloved talent in Turkish cinema, brings to life these stories with layered scripts full of touching details and a cinematic production that rivals feature films. When everything came together, Mercedes-Benz managed to touch the hearts of millions through social media.
Mercedes-Benz, a brand that has been part of truckers' lives for years, strengthens its bond with drivers through these films while reaching millions of viewers online. What can we say… may the road always be open for those who know that successful communication starts with genuine stories!
