Mynet’s video platform Sebastiyan was an innovation. But perhaps even more groundbreaking was producing a series that aired exclusively online. We had the privilege of being the first to do this in Turkey — and we did it alongside Feyyaz Yiğit, who’s now shaking up ratings with his hit show Gibi!
As part of the communication strategy we developed for Mynet’s video portal Sebastiyan, we launched the brand — but our work wasn’t done yet. While thinking about how to strengthen Sebastiyan’s positioning as a video platform, we realized that the key was original content. Our next step was to bring Turkey’s first web series to life.
We suggested Feyyaz Yiğit to create a web series for Sebastiyan, and the result was the show “Feyyaz.” At the time, aside from a few amateur attempts, there was no real precedent for web series in Turkey — and we introduced this new format to viewers through Sebastiyan.
After Feyyaz, dozens of web series projects started knocking on Sebastiyan’s door. By the time the launch was complete, Mynet had become not just a platform, but a publisher — a destination for internet users.
These days, web series are at the height of their popularity. And if anyone ever wonders how it all began… now you know.
