While designing the launch campaign for Pemra Uğural's debut novel Zaaf, which explores the themes of love and betrayal, we aimed to bring a fresh perspective to literary communication in Turkey.
The title of the novel is Zaaf (Frailty), the author is Pemra Uğural, and the publisher is Siyah Kitap... All of them are brand new, still at the beginning of their journey. However, in book promotions, established mechanisms and familiar methods are typically used. Therefore, it’s not easy for new names to stand out.
Starting from this thought, we embarked on what might be the first professionally designed communication campaign for a novel in Turkey. We began by increasing the publisher’s social media presence from 200 followers to 10,000. We worked on every stage of the campaign, from social media content to the back cover promotion text. We implemented the entire communication strategy, step by step, from influencer marketing to PR projects.
The basic idea of the video campaign was a kind of "spin-off." In other words, we made the side characters of the novel the main characters in the videos. We created a game that would encourage readers to read the book in order to identify the characters.
While Zaaf is on its second printing and Pemra is preparing for her second book, we have set sail for new projects. In fact, thousands of readers who commented on social media and visited our shopping page had already rewarded us.
