To tell the full story of Tofaş’s 50-year journey, we went all the way back to the beginning — to the brand’s childhood. In fact, to all of our childhoods.
As we set out to produce a video for Tofaş’s 50th anniversary celebration, we had no idea we’d uncover so many interconnected, inspiring stories. There was everything: Vehbi Koç’s dreams for Turkey.
His meeting with the visionary Gianni Agnelli, a man who shaped his era. Together, they took the first steps toward launching the Turkish automotive industry, starting with a factory in Bursa.
Then came the cars that defined generations: the Murats, the Kuş Series, the Doblos, the Lineas, and many more. Tofaş became a champion of R&D, sports, culture, and education.
Tofaş’s own story began with a simple desire — to find a workshop capable of making sponges for the country. But that modest ambition evolved. Turkish engineers took on the challenge, learned how to manufacture automobiles, and eventually began producing them for the entire world. It’s a story of growth, innovation, and national pride — of being part of a school, a team, a family.
Our 7.5-minute video, brought to life through the powerful voice of Selçuk Yöntem, offers something for everyone. It's a reminder that we must hold on to the spark of hope we felt in childhood — to keep pushing boundaries and have the courage to pursue what truly matters.
