While Koç Holding commemorates its founder Vehbi Koç every year on February 25, it also presents his legacy, the Vehbi Koç Award, to its new owner. This year, we wanted to remind you of Vehbi Koç with a film in his own voice that is simple enough to suit his trademark measured style.
Known for his contributions to social development as well as to the establishment of industry in Turkey, Vehbi Koç's outlook on life, business philosophy and lifestyle have always attracted attention and inspired many people. How he came from a small shop in Ankara to the days when he controlled 10% of the country's economy and how he made decisions while taking critical steps has been the subject of many films and books.
Even though many years have passed since his death in 1996, Vehbi Koç's unique thoughts continue to influence new generations. At this year's Vehbi Koç Award Ceremony, we went beyond the usual methods to remind him and his ideas and looked for a way to make a modest but effective film by taking advantage of the new opportunities offered by technology.
We brought together the audio recordings from Vehbi Koç's previous interviews. We cleaned the recordings in the studio and re-edited them. Bringing together his sentences about his way of handling the country's issue, his way of looking at the industry and the new generations to form a meaningful whole was like reviving, if not him, then his ideas. During this process, we realized that "commemorating" Vehbi Koç means "understanding" him.
