Creating a fan base from scratch for an independent, brand new rock band...
When we think of popular music today, the image that often comes to mind is of computer wizard producers. But what about traditional musicians? Artists who prioritize melody, lyrics, and focus on the soul of the listener? The classic rock band Barista, founded by Bahadır Eryılmaz, came to us before the recording of their debut album was even completed. The band, still to meet its audience, wanted to announce their name, but with a focus on the intricacies of the music they were creating.
The roadmap we developed began on digital and social platforms, where music enthusiasts are especially active. We created a comprehensive communication strategy, from the album's release to the post-album actions, step by step. The website we developed for Barista created a structure that would support the interactions that started on social media. Going beyond traditional concert announcements and album promotions, this platform was constantly updated by automatically posting social media content.
The first step on social media involved humorous announcements in the popular "meme" format to grab the attention of classic rock fans. Through detailed targeting, these posts allowed us to reach music lovers who organically showed interest in Barista's music. When the mining disaster in Soma, which saddened the entire country, occurred, we suggested that Barista create a special song. This piece, which showcases the unifying and healing power of music and speaks to the emotions of our society, can be found here:
https://soundcloud.com/baristabeat/soma/
When the DayDream album was finally released, Barista was addressing 50,000 followers as a new rock band. This audience, mobilized through social media, helped Barista make a quick start to their musical career.
