LIFE IS SHORT, EAT DESSERT FIRST!

LIFE IS SHORT, EAT DESSERT FIRST!

FOODIE

For those who claim dessert is the greatest sin of this century, we have a little treat.

When was the last time you indulged in a dessert without feeling guilty? In broad daylight, right in front of everyone—have you ever just savored an éclair with joy? At the last birthday party, did you accept a slice of sour cherry and chestnut cake without saying, “Just a tiny piece for me”?

Foodie’s launch on social media was a true relief for anyone who winced at those questions. Using only natural ingredients and no artificial mixes, Foodie’s flourless, fat-free, and even sugar-free desserts made it onto thousands of shopping lists within weeks. With its philosophy of “finding joy in what you eat,” and the power of clean, striking posts, Foodie quickly became one of the most loved brands on social media.

We’re telling you all this—not to brag about our campaign, but just in case you get a craving.

LIFE IS SHORT, EAT DESSERT FIRST!
Foodie’s launch post. We stopped counting after it hit 1 million views.
LIFE IS SHORT, EAT DESSERT FIRST!
LIFE IS SHORT, EAT DESSERT FIRST!
Neighborhood-targeted posts for Foodie’s sales points in Cihangir and Nişantaşı, Istanbul.
LIFE IS SHORT, EAT DESSERT FIRST!
LIFE IS SHORT, EAT DESSERT FIRST!
LIFE IS SHORT, EAT DESSERT FIRST!
We didn’t say 'Who’s going to bother with this?'—we rewrote Foodie’s story from the very beginning, in a way that’s worthy of Facebook.
Just one video is enough to prove your love for your mom—especially when Foodie’s legendary éclairs take the lead role!
LIFE IS SHORT, EAT DESSERT FIRST!
We finally laid the campaign on the table. The results are truly mouthwatering

APRIL 2013

BUNLAR DA VAR
"