If two entrepreneurs in their 20s decide to reinterpret the real estate sector from scratch, we’ll be right by their side!
As anyone familiar with the industry knows, entering the real estate sector isn’t easy. Competition is fierce, there are no standard practices, prices are highly variable and arbitrary... On top of that, people searching for real estate often come across outdated listings, because they aren’t regularly updated.
This is where young entrepreneur brothers Sinan and Ömer İşçimenler step in. They have developed a new technology and a real estate system built around efficiency. This marks the beginning of the branding journey for their start-up project, Emlak Devri.
Emlak Devri puts real estate consultants at the center of its new business model. In this system, it’s the consultant—not the property owner—who sets the price. There’s a need for a communication strategy that speaks simultaneously to both real estate firms and consumers.
The usual emphasis on construction and buildings, along with the grandiose language commonly found in the real estate sector, had no place in Emlak Devri’s innovative perspective. Instead, we focused on the details of urban life, the real-life experiences people face in their search for property, and the common challenges real estate professionals encounter. We designed a social media campaign centered on people’s relationships with their homes, and we expressed it all in a humorous tone unique to Emlak Devri.
In addition to regular posts and tweets, we produced real-time content that tapped into trending topics. For B2B communication, we also created a special LinkedIn character: the "Silicon Alley".
We created a campaign that blended Emlak Devri’s fresh approach to real estate with our own innovative take on social media communication.
