Have you ever been to a concert with 380,000 people?
What would you do if Şevval Sam wanted to give one? What you’d need first: a camera, a strong internet connection, and a small tech crew… Then it’s just a matter of letting 380,000 people know.
When Şevval Sam’s album Tango was released, social media was still in its early “like-only” era. The potential was there—but how to spark it, what could truly be achieved, was still unclear. At that moment, we stepped in and developed special projects for the launch of this album of timeless tango classics.
Our first move for Şevval’s hundreds of thousands of social media fans was a teaser video featuring a curated selection from the Tango album.
To strengthen her bond with fans and provide an official, up-to-date platform, we also redesigned her website. A dynamic design and fresh content allowed fans to access every detail about Şevval Sam in one place.
Tickets for the highly anticipated İş Sanat concert were already sold out as part of the album launch. Seeing this overwhelming interest, Şevval addressed fans who couldn’t get tickets with a heartfelt message in a new video.
During the concert, Şevval Sam went live on Facebook to connect with her fans—becoming one of the first artists in Turkey to use this technology. She performed special songs just for the live audience, turning it into a powerful gesture.
We supported the live stream with exclusive content, and the project spread like wildfire under the headline “A concert for 380,000.”
In our tailor-made projects—steering clear of traditional music marketing—Şevval Sam listened to us, and we simply couldn’t get enough of listening to her.
