Ford Otosan has been one of Koç Holding’s major investments in recent years. Our duty was to balance public interest and strategic nuances...
The opening of Ford Otosan's Yeniköy Plant was one of the most important developments of the period, and was splashed all over the economy pages of newspapers. We came on board to develop a strategy that recognizes the importance of this investment for Ford.
Our recommendation was to shape the press campaign using the concept of "the future," and to focus on the social dimension of the investment. We were commissioned to create this campaign, instead of Ford's international agency, which became the talk of the week when it was published.
We announced Ford Otosan's Yeniköy Plant as one of their most important investments of our time.
