We didn’t stop at launching Mynet’s Sebastiyan video platform—we also came up with ideas to support the new brand’s revenue model. This time, we stepped a bit outside the norm and executed a direct marketing campaign aimed at corporate clients, but with a tone far from the usual corporate stiffness.
After all, every company is made up of individuals. So, why not break away from the artificial and distant language that typically dominates B2B communication? That’s exactly what we chose to do for Sebastiyan’s corporate audience: communication professionals. We captured their attention with content that reflected their world, lifestyle, and concerns—while spotlighting the communication opportunities Sebastiyan offers for brands.
The campaign centered around a question we often ask in both professional and personal contexts: “How should you spend your money?” Brought to life with the warm illustrations of designer Jülide Lokman, this content series aimed to create a direct emotional connection with advertisers while expressing Sebastiyan’s personality. It proposed a fresh way to make better use of their budgets and also shared the impressive results we achieved during the brand launch.
An extra boost to this unconventional campaign came from Feyyaz Yiğit, the star of “Feyyaz,” Turkey’s first professional web series, aired on Sebastiyan. In a video explaining the “art of product placement,” Feyyaz once again charmed our audience.
In the end, we introduced Sebastiyan not only to consumers but also to communication professionals. And truth be told—we saw real results.
