WATCH WHENEVER, WHEREVER!

WATCH WHENEVER, WHEREVER!

MYNET

We named it, designed its brand identity, came up with creative ideas, and brought the Sebastiyan brand to life step by step—from B2B communication to its revenue model.

Mynet’s video platform, Sebastiyan, is Turkey’s first legal video platform. Now, video viewers can watch their favorite videos anytime, whether on their tablet, phone, or computer. No more missing episodes or stressing about which one to watch next. No more mixing up storylines or characters when switching between series. Just log into Sebastiyan.com, and everything you’re looking for is right at your fingertips!

The launch of Sebastiyan isn’t just a commercial campaign—it also marks another milestone. The web series “Feyyaz,” written and directed by Feyyaz Yiğit and Aziz Kedi, is Turkey’s first professional web series and is available exclusively on Sebastiyan. Not only that, but Feyyaz Yiğit goes a step further by gifting the brand a video about "product placement" for Sebastiyan’s B2B communication.

There’s no doubt that, after Sebastiyan, our relationship with television and movies will be fundamentally transformed.

WATCH WHENEVER, WHEREVER!
The launch campaign captures Sebastiyan’s uniqueness in a single sentence: “Watch whenever, wherever.”
The launch party video we prepared for Sebastiyan offers a solution to the viewer’s confusion in a world of endless channel-hopping.
What is product placement, how does it work, and where does it belong? Feyyaz Yiğit breaks it down with real-life examples.

APRIL 2012

DON’T MISS THESE EITHER
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