The winter season is the right time for complete boat maintenance, that is, to overhaul the boat from top to bottom and prepare it for the next season. Of course, it is also the right time for marinas to remind them of their dry dock services.
Contrary to what people think, mooring services are not the only important source of income for marinas. The income from dry dock services is an important item for the marina to increase the quality of service it offers. It is possible to compare this to the income cinemas earn from buffets in addition to tickets.
Setur Marinas is the leader of marina business in Turkey with its dry dock services as well as its mooring facilities. While it offers mooring services to 5 thousand yachts in 10 different marinas, it can also serve 1,200 yachts on land. This is exactly why, as the winter months approach, the marina needs to remind its customers about its dry dock services. This topic is an important part of seasonal communication.
While making the Setur Marinas dry dock movie, we paid attention to brand positioning as always. Instead of clearly stating discount rates, advantages and opportunities, we emphasized service quality. With the dynamism of the movie, we gave a clue about the speed and high quality of service. We tried to make you feel that the dry dock process would be a pleasure with the selection of entertaining music. In the film, we emphasized how wide a geography the brand offers services by using the dock areas of different marinas. We reminded that all types of boats can be serviced using giant lifts, pools and hangars. We avoided specific messages and tried to produce a useful film that the brand could publish for several years.
We touched upon every subject in the dry dock movie of Setur Marinas in just one minute. We left the details to the sweet talk and friendly faces of the marina front desk representatives.
