When we were shooting the Setur Marinas image movie, we had in the back of our minds to prepare a separate movie for each marina. The films had to showcase the uniqueness of each marina and create a unity in terms of Setur Marinas' brand values.
Setur Marinas' marina chain, which spans the Marmara, Aegean and Mediterranean regions and even extends to Greece, consists of 10 marinas that differ from each other not only in their locations but also in their stories, features and even promises. For example, while Kalamış & Fenerbahçe marina was a city marina, Kaş marina stood out with its nature and lifestyle, Finike marina was differentiated with its “liveaboard” feature. Therefore, before setting out to create a movie for each marina, it was important to know what would be highlighted in that marina.
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With this in mind, we took the views of marina managers, employees and customers and wrote a positioning statement for each marina, making sure that these sentences would highlight the marina's key differentiator:
Antalya marina: All shades of blue
Ayvalık marina Connecting cultures
Cesme marina: Hidden heaven
Finike marina: Comfort zone
Kalamis & Fenerbahçe marina: Right in the heart of the city
Kas marina: A lush world
Kusadasi marina: Full of life
Marmaris marina: All you can sail
Mytilene marina: A sirene corner
Yalova marina: Smartly located
We took these positioning statements as a reference when editing the films and selecting the images. In each film, we highlighted the features and services that would distinguish that marina. By using the same music and the same editing technique in all the films, we incorporated the dynamic and innovative perspective of the brand into the spirit of the films. Thus, we created a series of films that, when viewed separately, tell the story of each marina, and when seen together, reveal the philosophy of Setur Marinas.
Since we had the opportunity to personally see each marina and get to know them closely, we can easily say the following: No matter which Setur Marina you visit, you will find something different in each of them. But in each of them, you will also encounter Setur Marinas' unique service quality.
